Montgomery-based Cancer Wellness Foundation wanted to create a signature event with a “wow” factor, that would also enhance visibility and fund development. The 15-year old organization had held successful smaller scale fundraising events that had neither engaged the community nor raised significant dollars to support the organization’s incredibly worthwhile mission. Baptist Health presents An Evening with Tim Tebow to benefit the Cancer Wellness Foundation of Central Alabama changed all of that.
The Grodner Group used our connections to reach out to Mr. Tebow’s camp and position the organization for his consideration. With hundreds of opportunities being presented to the red hot quarterback at the time, proper positioning was key to peaking his interest in CWFCA.
Once he agreed to appear based on the Grodner Group’s efforts, we then oversaw the media rollout and all that followed from start to finish to create the blockbuster event: securing the proper venue; leading weekly strategy and working meetings with the host committee; soliciting sponsors; handling all publicity elements including the creation of an event-specific micro-site that sold “tickets” online. The result? The event netted over $200,000, put CWFCA on the map in Montgomery and around the state and unified their board as a working entity.