Putting The Fest in Fall: Birmingham Oktoberfest
When the local German Culture Club FDSK wanted to revitalize their annual Oktoberfest celebration they looked to The Grodner Group for a fresh approach to bringing the Oompah! to Birmingham. Attendance and revenue were double that of last year. Visibility was also up considerably with Mayor William Bell kicking off the event and a Dachshund parade to add an interesting twist to Saturday morning activities. A branding effort for the weekend also proved extremely beneficial to heightening awareness of both the festival and FDSK, which holds events year-round. Plans are already underway for the 2011 Fest.
